The Proven Process for Creating Impact, Freedom, and Wealth
"When I made the first offering I wanted a dozen people just to test it, and I got 42, without really trying."
Edward Vilga, Yoga & Creative Guru
"We now have twelve people enrolled at $2,000 a month, you can do that quick math... it's a pretty good return on investment!"
Gini Dietrich, SpinSucks.com
"My first group was six women, each paid five hundred and twenty seven a piece for a six week program."
Kathleen Tozier, SheWiseRevolution
It doesn't take a genius to realize that online courses are all the rage. After all, there's something magical about the idea of creating impact, freedom, and wealth, all by taking the knowledge that's in your head and using it to empower others.
And if you can tap into the $107 billion online education opportunity... well, why not?
You've probably seen talk lately about how important the online courses opportunity is going to be, but I wanted to understand exactly where things stood.
That's why my team and I conducted an industry survey of 1,128 online entrepreneurs, and published the findings in our "State of Online Courses" report in September of 2015.
And the results were staggering.
It turns out that a full 90.25% of online entrepreneurs have considered building an online course, and most of them have already started.
And for good reason; a great many of our respondents were doing very well, with over 300 students, and charging over $1,000 per student... that's easy math to do in your head.
The money is good, no doubt about it...
But the people who do it are NOT just doing it for the income and lifestyle that it can provide.
No, there's a lot more to it than that, because...
People who set out to build courses do so because they want their lives to be so much more.
Most people assume everyone wants to make more money, and I suppose that's true...
...but for people like you and me, it's only part of the story.
Obviously, we all need money, because we live in a world where we must pay to feed, clothe, and shelter our families and ourselves.
But you and I both know that there's more to life than just survival.
The truth is, that money is just a means to an end, and for you, that end is the freedom to live the life that you want, spend time with the people that you care about, and make the impact that you know is inside you to make.
That's why you got into this whole world of online business in the first place. Not just to make money (though that's important, too), but to make a difference, and do it in a way that is completely in line with your ethics and integrity.
That's why you've read blog posts, listened to podcasts, bought e-books and courses, and paid for software that were all meant to make it happen for you.
But so far, none of it has worked...
You deserve it all: financial security, the freedom it brings, and the ability to make a difference in the world. So why don't you have them yet?
No doubt you've tried a lot of things. A quick Internet search dredges up a ton of courses and trainings on how to take your idea and make money with it online. And yet, every strategy only gets you so far before it fizzles out, or leaves you hanging with no idea what to do next. It doesn't seem like you're doing anything wrong, but for some reason, nothing really works, no matter how hard you work for it.
And after suffering failure upon failure, you probably feel alone and confused as to why these trainings, strategies, and systems vault others to amazing heights, but not you.
Are you doing something wrong, or are you missing a bigger picture?
Actually, it's a bit of both.
There are three reasons why most online entrepreneurs fail; do any of these sound familiar to you?
Building an online business is like assembling a big, complicated puzzle.
But how would you feel if you bought a puzzle, brought it home, and opened the box to discover only a handful of puzzle pieces, along with a sales page telling you that, to complete the puzzle, you have to buy the missing pieces separately?
You'd feel cheated, because when you bought it, you expected a complete product.
Except, that's exactly what happens with most information and training programs online. With so many online courses, the initial purchase doesn't get you everything you need. Instead, once you've already invested what you consider to be full price, you're immediately asked to invest more.
These 'gurus' say you need other trainings, other software, or other answers to succeed - either from them or their buddies.
It's not fair, is it? You can't get your money back, and you can't succeed without giving them more.
So you either sit there with half a puzzle, or you pay for another piece, then another, then another, until you've finally got everything you need. It's money, money, and more money, leaving your bank account instead of going into it.
Which is bad, but it gets even worse... because even if you do manage to assemble the entire puzzle...
...will the strategy you've assembled actually work for you?
It seems like every week, there's a shiny new internet marketing tactic or strategy to use, involving Facebook, YouTube, funnels, cutting-edge SEO strategies, or something else altogether. These 'flavor of the week' strategies keep you chasing your own tail in an effort to keep up, but they're unlikely to ever work for you, because...
...YOU are the last stop in the life cycle of a 'flavor of the week' strategy.
Here's how it works: somewhere, some expert figures out a trick or loophole for 'hacking' their way to a big payday. That expert then tells his or her cronies in their high-dollar mastermind. Next, that group runs the tactic into the ground, for their own businesses and through their expensive private coaching. Finally, when they see the loophole or window of opportunity is closing, they grab the last bit of cash they can by selling the spent tactic to the masses.
By the time these 'new' strategies become available at a price that you can (barely) afford, they're already expired, or close to it.
Frustrating, isn't it? It's a complete lack of ethics and honesty.
Which brings us to...
Sometimes, someone manages to spend the time and money that it takes to piece the entire puzzle together, before the window of opportunity closes on these strategies du jour. Maybe you even paid extra to get that shiny new strategy before it hits the mass market. You've got everything you need.
But there's no way you'll ever use it, because it flunks the "mom" test.
What's the "mom" test? Simple. Ask yourself, would you use this tactic on your own mother, or even be willing to tell her you were using it? If the answer is no, then why on earth would you use it on someone else?
You wouldn't.
Congratulations - you're not a heartless, money-grubbing monster. But you are hundreds, if not thousands of dollars in the hole, with training or software you'd never dream of using.
And here's the REAL kicker. Did any of those gurus ever once ask you what your product was? Did they ever care enough to see if you actually had a viable idea for the strategies and tactics to work? Were they willing to help adapt their information to fit your situation?
Of course not!
They just wanted to sell you their stuff, whether or not you could truly succeed with it. These gurus completely failed the mom test, too - not just with the questionable strategies they sold you, but also in how they sold them to you.
The bottom line is this: every one of these problems, from not having the whole strategy, to chasing dead-in-the-water tactics, to refusing to implement unethical practices - not one of them is your fault.
You could put every ounce of your sheer will and determination into it, and still fail!
And what's worse, every day brings another dollar (or many dollars!) that you spend on e-books, training programs, and software subscriptions (and those monthly software subscriptions add up in a hurry!).
These investments become harder and harder to justify to your loved ones, and to yourself.
Some days, it's enough to make you wonder if you should just hang up your hat, and give up your dream of creating the impact, freedom, and wealth that you've been working towards.
But you absolutely shouldn't. The dream is possible, and closer than you think...
Don't give up! There IS a solution, and you CAN have it all! Picture this:
You create and launch your first product within 60 days, starting from scratch if necessary. You don't even need a website to begin because you're getting the level of support you'd expect from an expensive, personal business coach, answering your questions within 24 hours every weekday.
You make an incredible positive impact on the lives of the people that you care about serving, and do it in perfect alignment with your values and integrity. Your customers and students have an enormous amount of respect for you, and are grateful for the impact you've made on their lives.
This may sound like a bold promise, but it's real, and I stand behind it.
In fact, it is the GUARANTEED outcome of a complete program that includes support from dedicated coaches who've been there, know what they're doing, and who have impeccable values and integrity.
I should know... I'm the one who built the program, and hired the coaches for exactly those reasons.
But who am I?
Hi, my name is Danny Iny.
When I started out in online business, back in 2011, I had zero experience and $250,000 of debt from a failed start-up company that I had tried to build. (That's not a typo.)
And yet, in less than 4 years, I took my business to 7 figures. (Again, not a typo.) Maybe you've heard some of my story... but if you have, there's something that you might not realize: I did it from scratch.
You see, when you look around in our online space, you find a lot of names that were overnight successes. They just decided one day that they were going to do business online, and the next day, it happened.
Maybe those are the people that inspired you in the first place, with their stories of attracting 10,000 subscribers in their first week, or making $100,000 in their first month? I'll let you in on a secret: that's not the whole truth.
Most of these 'overnight successes' got their start working for other successful companies, learning the ropes before forging out on their own. Technically, they didn't start from scratch at all.
But I did... I was like you - I just didn't have that experience when I started out.
But here's what I DID have: bills to pay, and a quarter of a million dollars of debt suffocating me.
I stumbled onto the same books, blog posts, and podcasts that you did, and thought to myself that if they could do it, maybe I could, too? So I diligently did my research, and noticed a pattern: all the most successful people online (the ones bragging about their yachts and laptop-on-the-beach lifestyles) seemed to be TEACHING something.
Clearly, selling courses was the ticket to riches that I'd been looking for!
Now all I had to do was create a course, and my life would be instantly transformed!
Of course, it wasn't so simple.
I spent over 2,500 hours (not a typo) pouring my heart and soul into creating the best course I could ever imagine.
And when I finally finished it, and released it to the world...
...it BOMBED.
I remember very clearly the ONE sale that we made on launch day.
Doing some quick math, I found that I had earned $0.39 for every hour that I worked on that course.
(Clearly NOT a good return on investment!)
But why did it fail?
At first I thought it was because I didn't have an audience... so I scrambled to build my blog, and apply every traffic-getting strategy that I could think of or find to get the word out about what I was doing.
And some of the strategies worked; pretty soon, I was leading a fairly sizeable audience...
...but still, nobody wanted to buy my course!
I was just about ready to throw in the towel, when something caught me by surprise...
See, even though I wasn't making any money back then, my audience had grown, and I had become something of an authority in my industry. One of the strategies that I used to great effect involved writing, and a lot of people were impressed enough to reach out and ask me to teach them how I was doing what I was doing.
And I'll be honest... I resisted for a long time.
I mean, can you blame me? I had spend over 2,500 hours building a course that NOBODY wanted to buy... was I really going to go down that road again?
You know how they say "once bitten, twice shy?"
Well, I'd been bitten HARD by the failure of my first course, and I was afraid to try again.
But the requests kept coming. They were unsolicited, and relentless.
So finally, I decided to build a quick course and teach them what they wanted to know... but I was going to hedge my bets.
Instead of building a whole course, I'd deliver a "pilot class" - something rough around the edges that I could build quickly. I figured that if people liked it, and the feedback was good, then I could turn it into a full course.
And if it bombed, then at least I wouldn't have sunk too much time into it.
So I put up a quick sales page, and sent an email to my subscribers telling them that I was going to teach this pilot class about writing, and if they're interested, they can sign up to be one of my pilot students...
...and I was almost crushed by the stampede of customers rushing to sign up.
We sold out in less than 24 hours, so fast that I got a lot of complaints from people who wanted to sign up, but just didn't see their email in time!
At first, I was thrilled... finally, my business was doing well, and I felt like I had just made the greatest discovery of the online age.
But then I started looking around, and talking to my peers, and I realized something about all those successful courses I had seen online: almost every one of them had followed the same kind of piloting process on their road to success, and many of them had some big failures of their own hidden away.
It turned out that this was one of those "insider secrets" that the experts all know about, but nobody was bothering to teach to the newbies who were just getting started.
(Talk about unfair!)
So I started thinking about maybe teaching these ideas, but in the meantime, people were asking me about a whole new topic: audience building.
So I followed the same piloting process, and built the Audience Business Masterclass, which has become one of the most successful courses in our industry.
I did it exactly the same way: one step at a time, starting with a small, rough pilot, then gathering feedback, iterating, and finally launching a course.
Students flocked to this course, and my business grew, and grew, and grew... and I was so busy doing the work and supporting my students that, for a while, I didn't even raise my head to look around in the industry.
But when I did, I realized that something strange was going on...
See, I looked around, and realized something:
Yes, everyone who was successful with courses was following the same piloting process that we were...
...but hardly anyone was growing as fast as us.
Here's the trajectory that we were on:
Going from zero to over a million dollars in just a few years is pretty rare, especially for someone who was legitimately starting completely from scratch - or rather, a quarter of a million dollars of debt below scratch!
The piloting process was part of that, but I realized that there was more going on under the surface...
I wanted to get to the bottom of this, so I started digging.
Now, we'd known for a long time that our students were engaging and succeeding in our programs at rates that were pretty much unheard of in our industry...
...and I began to wonder whether that might be why we were growing so fast?
If you think about it for a moment, it makes sense; if you sell better stuff, at better prices, that gets people better results, then of course more customers would find their way to you, and that's exactly what was happening with us.
But why were our students seeing such great results?
Of course, the strategies that we teach are solid, and I knew that was part of it... but I felt like there was more to the story...
I realized the truth in a conversation with one of the coaches on my team.
The coach was telling me about working with a student who was seeing great results, and it hit me like a ton of bricks: it was the information/education divide.
I wrote a whole book about this, called Teach and Grow Rich, that shot to overnight best-seller status because the ideas resonated so strongly with so many people.
In a nutshell, the idea is that there are two paradigms of business in the online content world.
The classic example is a book in a bookstore.
Now, the thing about books is that once you buy them, nobody owes you anything - not the store, not the author, and not the publisher. You've got what you paid for, and now you're on your own.
That's exactly how most online courses work: you buy the course, and get the information, whether it's delivered as text, audio, or videos in a member's area.
But once you've got the information, you're on your own. If you're lucky, there's a forum where you can ask other students for help (talk about the blind leading the blind!), but there's no teacher, and no coach to help you...
The classic example of this is a school.
(Which is VERY different from a bookstore, or the online courses I had seen.)
In a school, responsibility for success and outcomes is a partnership between the teacher and the student. Yes, of course, the student has to do the work, but if they do, they can trust that they will be supported to succeed.
Remember being back in high school, sitting in your chemistry class? Your teacher walked in and slammed down a huge textbook, filled with everything you ever needed (and maybe more than you wanted!) to know about chemistry.
What would have happened if your teacher then turned around and walked out of the classroom, leaving you to your own devices? You might have read a few pages and given up, or maybe you'd read it cover to cover and never gain anything more than a theoretical knowledge of chemistry.
Or maybe, you'd have blown up the chemistry lab.
That's not how real education works. Instead, your teacher was there with you in the lab, working through the problems and solutions (pun intended).
He was helping you with the experiments, correcting your potentially dangerous mistakes, and all the while, you were learning by doing.
There's a big difference between giving someone information and actually teaching them how to use it. And I have made it my personal mission to not just give my students the best information, but also to be with them every step of the way, lending my experience and expertise, to help them succeed.
I realized that THIS was the real driver of the rapid growth of our business, because it was the reason why our students were seeing such great success.
I had found a real solution for regular people, like you and me... even if they're starting from scratch.
I'm not the sort of person that keeps secrets - it's just not in my nature.
So when I found myself at a conference in the Philippines, talking to a gentleman named Nathan Liao (who bears a striking resemblance to the musician Bruno Mars) about his accounting certification preparation business, I was excited to share the strategy that I had developed.
It was at the bar, over drinks, and we talked for about an hour about how he could apply this same piloting process, laden with my education approach to business, to launch his first course. He thanked me for the advice, and I went back to my room.
It wasn't until about a month later that I followed up with him to see if he had applied anything we had discussed.
He answered that he had, and that the results had been *phenomenal*.
In his own words:
"Danny showed me what to do, and following his strategy, I brought in over $5,000 in 24 hours... before building a product! This funded the product's development and validated demand... amazing!"
-Nathan Liao, CMA Coach
Emboldened by Nathan's success, I started sharing with more people. I taught the process to my private clients, and their results were nothing short of spectacular.
Here's just a sampling of the feedback that I got from them, after the fact:
"I used Danny's process to sell a training course pilot, and I sold out all 50 spots. It was $3,850 in four days. Another time, it was for high-end group coaching, and I filled the group (and made $4,000) without ever having to email my list!"
-Laura Leigh Clarke, Prosperity QM
"We now have 12 people enrolled at $2,000 a month, you can do that quick math... it's a pretty good return on investment, especially considering what I paid Danny for his help!"
-Gini Dietrich, SpinSucks.com
These were regular people, just like you and me. They took the simple concepts that I shared, and did more than make money:
They made a real difference...
Because, yeah, sure, I love seeing the dollar signs, too, and to think about all the freedom that this level of income can bring. But remember, this is about more than just money.
You want to make a difference, right? To change lives?
And you want to do it in a way that you can feel truly good about, like you've traded real value for the money you made. It's more than just publishing information online and leaving your students hanging.
You're providing education that will serve them for years to come! You're bridging the gap between information and education, and enabling their success, too!
Maybe you want to teach others about wellness, business, love, money, accounting, or something else altogether.
The bottom line is that you CAN do it, and you can feel good about it. That was the biggest takeaway for my students, and that's what excited me the most.
And it wasn't long before more people learned about the results my clients were getting, and wanted to learn how to do the same thing for themselves...
Word had gotten out that my private clients were making impressive strides in their own businesses...
...and that's when the emails and calls started rolling in. More and more people approached me, asking how they could do the same in their own businesses.
At first, I tried to point them to resources, but really, there weren't any good options.
I mean, information was everywhere you looked. Some of it was good, but I just couldn't, in good conscience, give my endorsement to products that were just information, and didn't provide the support or outcomes of real education.
Not when I knew first-hand how much of our students' success depended on it.
And the few times that I did point people to other resources, they wouldn't hear of it. After all, it's our proven reputation for making great courses on the 'education' side of the divide that had brought them to me in the first place.
That's when I started seriously thinking about building a real education product to teach our course building strategies...
So I did the only thing I could do: I dressed up like Obi Wan Kenobi.
Let's back up a little. My friend and colleague Marisa Murgatroyd runs an event series called the Superhero Summits, and she invited me to be one of the speakers. Basically, you become a 'superhero,' delivering your message to marketers and entrepreneurs from across the globe.
But what would my superhero persona be?
My first thought was that I wanted to be Superman, but Superman was already taken.
Marisa asked what my 'superpower' was, and I told her that I was a teacher.
So we brainstormed, looking for superhero teachers that I could become. That's how we arrived at Obi Wan Kenobi, who taught Luke Skywalker in the Star Wars franchise.
Fast-forward to the conference. I was on the video call, sweating in a stuffy, oversized, Obi Wan Jedi robe, teaching my ideas about building courses. Then, in front of everyone (including Superman), I invited people to sign up for a pilot course on the topic.
It was another stampede, with over 250 people signed up.
This gave me a chance to refine the ideas I was teaching, and more importantly, confirmed that people were interested enough to pay money to learn how to do this.
That's when I made the commitment to dig in and build this course.
We tested our ideas; first in the pilot course, and then in a live four-day training to my private students...
...then we built the course, in painstaking detail...
...I trained my coaches in these course building methodologies...
...we opened the doors, and hundreds of students signed up...
...we got to work supporting them, and soon, they were achieving great successes, in all manner of niches and industries, ranging from health care, to relationships, to corporate strategy, to travel, and everything in between.
And even then, we didn't rest on our laurels; we watched closely to see where our students struggled, and continued to improve the course, to help them do better.
It was hard work, but...
It was the success of our students.
That's what really made it all worthwhile. So many emails poured in! One after another, excited entrepreneurs getting results, faster than they ever believed possible.
My dream has always been to empower entrepreneurs to build something that would be transformative for them, for their families, and for the people that they would serve.
And here it was happening...
"When I made the first offering I wanted a dozen people just to test it, and I got 42, without really trying. I made a little over $2,000 with the course so I was really happy with that."
-Edward Vilga, Yoga & Creative Guru
"The hard numbers on the table is $20,000 from I think it was 21 people over a five month period."
-Colin Gautrey, Influence Strategist
"I priced the course at $500. That's where I thought the blow back was going to be. There was no price resistance at all."
-Joan Stewart, The Publicity Hound
There's nothing more gratifying for me as a teacher than seeing our students succeed.
That is the feeling I want for YOU.
And that's why I'm excited to personally invite you to join us in...
Sometimes, something new appears, that breaks the mold of everything that came before it.
Tesla Motors is an example of that. In 2015, Consumer Reports announced that the Tesla Model S had broken their car rating system; out of 100 possible points, the Tesla had scored 103!
It set a new benchmark for cars, and forced Consumer Reports to recalibrate their scoring system. They concluded that the Tesla is "a breakthrough model that is pushing the boundaries" and paving "a new, unorthodox course."
And that's precisely what the Course Builder's Laboratory is doing in the world of online business trainings.
You see, most online training programs just give you information, and we both know most people won't succeed with information alone! Yes, you need a complete system and strategy that works, but you also need coaching, accountability, and support to get to the finish line. In other words, you need real education!
I've designed the Course Builder's Laboratory to provide all of that.
This means that we work in partnership with you, our students, to create your success. We teach you all the steps you need to follow to get from wherever you are (even if you don't have so much as a blog or website yet), to a multiple six- or seven-figure course empire, if that's what you want to achieve.
I'm proud to say that this is the most complete, comprehensive, and effective online business training you'll ever find, and I'm not the only one who thinks so...
When I started telling my colleagues in the industry about everything I was including with the Course Builder's Laboratory, they were blown away.
Frankly, some of them were worried for me: "How can you afford to deliver this?" was a common question.
But after thinking about it, they declared that, "This is better than what everybody else is doing!"
That's exactly the point - they all knew and understood that this is the ONLY way I could do it and stay in line with the values and commitments that I've made to my students.
Here's what some industry leaders have said about what we're doing:
"When it comes to building your audience and designing online courses, Danny Iny is one of few experts I trust and personally follow - and someone I recommend all my customers follow as well."
-Ryan Levesque, #1 National Best-Selling Author of Ask
"Danny Iny is one of the smartest minds in the online marketing space, and I'm fortunate to count him as a mentor and friend. The work he and his team are doing is truly industry leading. Above all else, they genuinely care about delivering results for their clients and students, which is far too rare these days!"
-Josh Turner, best-selling author of Connect, creator of LinkedUniversity
"I consider Danny to be one of the smartest people in the industry. He's incredibly generous, has an open heart, and always keeps his promises. I've referred dozens of clients into his programs and will continue doing so because I have absolute trust they will get everything they sign up for and more!"
-Ryan Eliason, Founder of The Social Entrepreneur Empowerment Network
"I recommend following, watching, and listening to Danny, and implementing the proven and effective marketing that he teaches. I love to learn from him, and I don't say that about many people!"
-Curt Maly, Black Box Social Media
"Danny Iny is the rare sort who understands the bigger picture of business strategy, the day-to-day execution of tactics, and the necessary leadership and management required to scale a thriving business that functions like a well-oiled machine. But, that's NOT what makes Danny a fantastic entrepreneur, in my opinion. It's his deep sense of responsibility for, and the caring of, his customers that makes him a standout and rare breed."
-Todd Brown, MarketingFunnelAutomation.com
"Danny Iny's brilliant vision of how to go from zero to hero online has made him one of the most influential players in the marketing arena today. I love the fact that he remains unfailingly helpful and generous despite his meteoric success."
-Mary Jaksch, WriteToDone, A-List Blogging, and GoodlifeZen
"On the internet, there are very few people worth following or trusting. Danny Iny is a welcomed exception to that rule. Danny is one of the very few that care about his customers, stay ahead of the crowd, and produce results for himself, his clients, and his customers. I feel good recommending my audience to follow and subscribe to Danny, and it's extremely rare for me to put my stamp of approval on anyone."
-Ryan Moran, Freedom Fast Lane
So let's get into the nitty gritty of exactly what you'll learn inside the Laboratory...
The Course Builder's Laboratory will teach you the fastest, most effective, and most reliable process I know for building a profitable business, while making a positive impact in people's lives.
This is our entire iterative piloting process, that will get you feedback and results quickly, to be sure that the course you build will provide an outcome that your audience is willing to pay for. No more creating products nobody wants!
And it's a quick process; you won't spend months in your bat cave, creating your masterpiece of a course. Instead, you'll launch your first pilot course within 60 days - even if, right now, you don't have an idea for a course and don't have an audience to sell a course to.
The Course Builder's Laboratory doesn't teach only a few parts of this entire process; it teaches the whole thing!
To give you an idea, take a look at the Roadmap that you'll follow to build your Global Course Empire:
(If this looks a little complex, it's because it *is* a little complex; and anyone who promises to make you an overnight success in seven easy steps is down-right lying. But don't worry, we make it manageable for you, and support you through every step of the way.)
You'll learn to navigate this entire process to successfully launch pilot after pilot and course after course, scaling up to as much growth and revenue as you care to achieve.
Here's the entire curriculum, laid out for you:
Before you can build your course, you need to be clear on what you're doing, where you're going, and how you're going to get there. This is your 30,000-foot view of what's involved in taking your business project from idea to profitable course.
Most people, when they get a course idea, hole up in their bat cave and start drafting the course. BIG MISTAKE! Because when they emerge, they have no idea if anyone will buy it. You need to be sure you know what people want - so the time you invest actually pays off. No more guesswork. In this module, you'll discover the proven process for figuring out what will sell BEFORE you invest too much time or money.
This is where most people start when they come up with a great idea. But by starting here, they build their course without the input of market research and "magic wanding." And to be honest, they're going about it backwards. Not you! By the time Course Builder's Laboratory students get to this stage, they already know what's likely to work (or not) - and verify those ideas by selling their course now. You'll sell now and create your course later. It sounds scary, but we'll show you exactly how to do it like a pro.
The pilot process is all about validating ideas before you invest too much time or money in them. That's why your pilot needs to be more than just a short version of your course. You need to include some unique piloting strategies that validate your course idea and give you feedback from your students, so you know how to scale and expand your course.
A successful pilot isn't one that wins rave reviews. It's one that tells you whether it's time to scale your course or take it another direction altogether. But those decisions need to be based on measurable results, not gut feelings. So this module spells out how you evaluate your pilot and the choices you now have before you.
Once you're ready to turn your pilot into a full-scale product, you'll have many decisions to make. The devil is in the details, so in this module, we dive deep into the details of launching your first full-scale course. With the feedback and the insights you've gained from your pilot, you'll nail down your vision for your product. This is what you've been working for, and in this module, you'll learn how to launch it to the world.
At this stage, you've got most of the details worked out. Your focus is simply providing a stellar student experience. We'll take you step-by-step through what to do and how to do it, so you can create a course that blows away your students' expectations, while giving them their best chance of success.
By now, your online course is complete, it's a proven success, and you're ready to turn it into a growing business. Fortunately, you don't need an MBA to make that transition. You only need to pick one of five growth strategies to take your business to the next level. Your only guideline: play to your strengths.
Phew... that's a lot to cover!
But don't worry, you don't have to go through the entire program to sell your first course. You'll want it in your back pocket, of course, as you scale and grow your business all the way to multiple six- or seven-figures...
...but our piloting approach will bring revenues and sales in short order.
Actually, you'll sell your first course in Module 3, and you'll launch within 60 days of getting started... guaranteed.
I'll tell you more about that in just a moment, but first I want to be really clear about who should (and who shouldn't!) consider joining this program...
Some so-called experts will take the money of anyone who's willing to give it... but not me.
I'm committed to ONLY serving the people who can really benefit from what I have to offer, so if you aren't a good fit for this program, you shouldn't sign up.
So what does it take to succeed in this program?
The Course Builder's Laboratory is for you, if you meet these four criteria:
If you meet these four criteria, then I'm confident that you can succeed in this program, and we'd be excited to work with you.
But, on the other hand...
Now let's look at the other side of the coin, and see who the Course Builder's Laboratory is NOT for.
You should NOT join this program if:
So, now that I've shared who this course is (and isn't) meant for, I want to tell you about the very best part, which is...
We're really pushing the boundaries with the Course Builder's Laboratory.
While almost everyone in the industry focuses on offering (or at least promising) good customer service, our core value is one of PARTNERSHIP.
So when you sign up for the Course Builder's Laboratory, you become a student, not a customer. And you get a Coach, not a vendor.
What does it mean to be in partnership with us? It means we work together towards a shared goal: for you to succeed.
To be clear: we will BOTH be in this TOGETHER.
We'll teach you the complete course building process, answer all your questions, give you excellent service, and support you to the best of our abilities. We will bend over backwards to give you what you need to succeed. In fact, some of our students are pleasantly surprised to receive a level of coaching and guidance that, in other programs, comes with a multi-thousand-dollar extra price tag, if it's available at all.
And partnership goes both ways. We expect you to take ownership of your participation in the program, and to be as committed to your own success as we are. We expect you to do as much work. In other words, the driving force behind your online business still needs to be YOU.
If you make an effort to implement the course building process we teach, we will do our part to help you make it work. Walking alongside you in this journey is your dedicated Course Building Coach.
As soon as you join the program, you will be assigned your dedicated Course Building Coach.
Your Coach will get to know you and your business, and is available to you by email. He or she will reply to every question within 24 hours on weekdays, and will hold your hand throughout the entire course building process.
And this isn't for 30 or 60 or 90 days... the support you get is UNLIMITED.
There's no cap on the number of emails you can send and receive in a day or a week. And your questions can cover anything related to your completion of the course, whether technical, tactical, or strategic. Whether you want to ask about mindset, social media marketing, or conversion... Any time you get stuck, confused, or discouraged... reach out to your Coach.
When you do, you'll see it's nothing like calling a help desk in India, where a different person receives your call each time, and they most likely know next to nothing about you. You'll be interacting with a member of my team who will get to know a great deal about you and your business.
And this isn't some nameless, faceless coach; these are people with experience and expertise that will be uniquely valuable to you and your business.
So at this point, you may be wondering...
Lesley Taylor: Education Expert, Homeschooler, and Cookbook Author
In addition to a Stanford doctorate in Design and Evaluation of Educational Programs, Lesley has 20 years of experience developing training for start-ups, corporations, and alternative education. She and her husband home-educated their seven children. Lesley enjoys hiking, canoeing, attending church, and helping people move into better adventures from whatever their starting point. Her "Let's Eat" cookbook makes the ordinary remarkable in the kitchen and in life!
David Kirshbaum: Living the Unconventional Holistic Life
David's life journey has included playing drums in a variety of bands, from heavy metal to salsa; running a café, a construction company, and a holistic health practice; living in a yogic spiritual community; and, various travels around the world. When he's not working, you'll find David practicing Qi Gong, walking among trees, dancing, or spending quality time with family, friends, and the love of his life.
Christy Campbell: Business and Nonprofit Strategist
After years of consulting with small businesses and nonprofit organizations around the globe, Christy specializes in high-level strategic thinking. She has a gift for getting to the heart of difficult problems elegantly. She has also lived and learned course building. When not chatting about learning management systems and sales copy, she's planning her next trip, throwing a BBQ, or lost in a good book.
Rocky Kev: Technologist and Gamer
Rocky is our go-to guy for all things tech. With a background in web development, art and game development, and online advertising, he's ideal for students interested in video games and online technology. Rocky was also the Online Manager of a national comedy club. He relaxes by watching cartoons, playing PC games, and spending time with his girlfriend.
Lizzie Merritt: Experienced Teacher and Coach
Lizzie has nearly 10 years of teaching experience, and has coached and taught students of all ages, from middle school science students to moms of young children. Her strength is helping people uncover their own gifts and believe in their ability to achieve their goals. She's particularly interested in the science of habits and motivation. Lizzie is also a blogger and a course creator.
Andy Thompson: Established Online Marketer
Andy has a reputation as a marketer, strategic thinker, and A-Level copywriter. He has successful info-products and training courses in the home improvement industry and has worked with top direct response marketers as a joint venture director, JV broker, marketing consultant, coach, and copywriter. Andy has expertise in food and other addictions, parenting, gardening, fishing/hunting, homesteading, sustainability, survival, and self-defense.
Darla Fields: Creative Writer and Homesteader
While teaching writing at a local community college, Darla impressed on students that each decision they made was a stepping-stone for achieving their goals. She applies this philosophy to her life, whether homeschooling her children, gardening, raising goats and rabbits, or learning homesteading and self-sustainability. She's also into hiking, camping, theology and religion, goal setting, personal organization, and writing. Success is seeing others succeed.
Lindsey Hayward: Animal Loving Fitness Coach
Lindsey is an animal lover with a background in copywriting and journalism. Her past work as a professional dog trainer, groomer, and veterinary technician gives her an edge when it comes to animal topics. She's also an active Beachbody coach for beginner fitness with a fascination for alternative medicine and therapies, religious/spiritual topics, good books, nature, music, and personal development.
Oleg Starko: Copywriter and Cooking Enthusiast
Oleg joined the Mirasee team in April of 2015. He had dedicated the previous 7 years to becoming a self-made copywriter and content marketer. Having worked with dozens of businesses, online and offline, Oleg has become adept at drilling down to the core of every problem, and giving laser-focused, immediately actionable advice.
Hanna Woodside: Experienced Teacher and Unconventional Thinker
Hanna joined the Mirasee team in October of 2015. She believes in taking bold action and going outside of one’s comfort zone in order to learn and grow, and encourages her students to do the same. Prior to joining the team Hanna established herself as an ESL teacher in Oaxaca, Mexico. Hanna’s strength is organization, enabling her to take any project and break it down into actionable steps and help her students regain focus.
As you can see, each of these coaches has unique experience and expertise to offer.
So... who do you want your coach to be?
Now, reading all this, you might be starting to wonder...
If you're familiar with the "information product" industry and judge us by its standards, then, yes, the Course Builder's Laboratory does sound too good to be true.
But I don't calibrate by info product standards, because those standards are low and unsustainable. The level of customer success with info products just isn't a benchmark that I'm willing to be measured against.
That's why I've built my business to be an EDUCATION company... and our results really do speak for themselves:
"The Firepole Marketing team was a huge help for me when I was taking the course, they helped me identify problems that I probably wouldn't have been able to identify if I was doing it on my own."
-Rick Carlino, DataMelon
"I got a lot of great advice and guidance from the people at Firepole. On all levels I felt like they were in my corner, they made it so much easier and so much better for me."
-Edward Vilga, Yoga & Creative Guru
"I've never taken another course where I had so much help."
-Dr. Jennifer Leigh, Benzo Withdrawal Help
"It's not like I would ask the question and then someone would get back to me a week later and apologize for not getting back to me, this was immediate, I'd have answers the next day, the support team was phenomenal."
-Jerome Stone, Nursing Zen
So if you want to make a benchmark, please use the real learning institutions that you respect.
Because you're right... if you compare us with the training courses of other info product gurus, there's really no comparison...
| Other Online Training | Course Builder's Laboratory | |
Who would you like to learn from? |
Some marketing 'guru' or social media 'ninja' without a track record, who doesn't answer your emails, and who cares more about your credit card than your success. |
Danny Iny, best-selling author, creator of one of the world's top marketing blogs, who has helped thousands of entrepreneurs build the online business they really want. |
What type of training do you want? |
Random, disjointed tactics, possibly sleazy or based on loopholes; empty promises of glory without any sweat. |
A proven, actionable roadmap for creating online courses that sell, with unlimited support from a dedicated Course Building Coach. |
Do you want structure in your training? |
Get dumped into a member's area with dozens of videos, then left all alone to try to find your way and make sense of it all; one-size-fits-all training. |
A logical structure that takes you from having no idea what to teach, to launching a full course, with different tracks depending on the size of audience you have |
Do you want support? |
"Support" is a forum or Facebook group where you can ask other students for help. To get personalized answers to your questions, pay extra for coaching from the vendor. |
We support you, because we're in partnership with you. If you put in the work, we will bend over backwards to help you. We offer unlimited email support, with a 24-hour response time on weekdays. |
Do you need help with technology? |
You're completely on your own; you have to spend money to figure out which technologies to use, and figure out how to install and configure it yourself. |
Aside from your Course Building Coach being available for tech questions, we also offer extensive technology tutorials and recommend our favorite, newbie-friendly tools for everything related to your business. We can even setup your technologies for you, at no extra cost (see FAQ below)! |
What kind of results do you want? |
Lots of empty promises and inspirational quotes, without follow-through. Your results are not guaranteed. |
We know our training works, so we're confident to give this unprecedented guarantee: you will launch your first pilot course within 60 days and make at least $2,000 - or we'll work with you until you do so (details below)! |
So... does it sound too good to be true?
Maybe, but it isn't.
So now you're probably wondering how much this is going to cost...
I'll tell you, but first...
About 5 years ago, I made one of the worst investments of my life by deciding to get an MBA.
Why did I make this massive mistake?
Well, back in 2007, I was running a startup company that built software to teach kids how to read.
That company failed, spectacularly. But not before losing a ton of money I'd invested in the company, along with money from several investors, most of whom were friends and family.
It was a complete disaster.
After that monumental failure, I suffered a real crisis of confidence. I felt I needed a tried and true method to learn about the fundamentals of business that I obviously didn't fully understand.
That's why I decided it'd be a good idea to get MBA. I knew it was an expensive option, but I figured I was already $250,000 in debt...
...so what difference would another $84,000 make?
I chose to attend Queen's School of Business, one of the top business schools here in Canada - and within 2 years I got a pretty piece of paper with my name on it. I also learned exactly how to think inside the box while working effectively for a large multi-national corporation.
Sadly, though, in the world of entrepreneurial business, it had ZERO practical application. It cost me $84,000, but it wasn't worth the paper it was printed on.
(Actually, I still think of it as one of the most expensive mistakes I've ever made in my business career.)
Should you decide to join, the price you'll pay for the Course Builder's Laboratory is nowhere near that.
Before I reveal to you what it actually costs, I'd like you to consider the other options available to you, if you wanted to solve this puzzle yourself.
I don't want you to think I'm saying that the Course Builder's Laboratory is your *only* real option, because that's not true.
There are several other ways to get to where you want to go.
Like me, you could go out and get an MBA to help you solve this puzzle.
Many people see an MBA as the all-in-one solution to becoming a master of business. And sure, you'll learn about the theory of business (accounting, management and how to run an organization) - but ask yourself, is that the best way run an online business?
Will it teach you the "in the trenches" details you need to know about how to create a product, sell it, and serve your customers?
I've been there, and I can tell you from the $84K I spent, that the answer is a very clear "No".
Total cost: $84,000
Time frame: 2 years
Real world business experience: No
Results guaranteed: No
Business coaches can be an amazing resource. I've hired several of them throughout my entrepreneurial career and I wouldn't be where I am today without them.
But I can also tell you from experience that there are a lot of phonies out there who do more damage than good. If you're not careful, it can be very easy to end up with someone who isn't the best fit for you. And - while well intentioned - they can cause real harm to your ambitions and motivations by giving poor advice.
Working with top business coaches is the only route I'd recommend, but paying the price they demand just to learn about the fundamentals of online business isn't good value for money.
Another important point you need to realize: business coaches are accelerants. They help you get places faster, but only when you've already got some momentum.
I do a fair amount of business coaching myself... but I only work with people who have an operating business in place, because otherwise they simply won't see the benefits that they're after.
Now, I must warn you, though, not everyone in the business coaching space is as honest as I am. (And you'll be hard pressed to find a coach who'll offer you a money back guarantee.)
Total cost: $3,000/month for 6 months = $18,000
Time frame: 6 months
Real world experience: Yes
Results guaranteed: No
This is an option for every entrepreneur.
Figuring out how to successfully run an online business is very doable...
(I did it, and so have many others.)
...but the learning curve is steep.
The problem with achieving online business success is that it's more like building a bridge, as opposed to getting an "A" on an exam.
When you study hard and get 90% on an exam, that's an "A" - a success! Even though you missed out on that last 10%, most people don't care.
But when you're building a bridge, it can't be 90% right. It needs to be 100% right. If you don't get that final 10%, the whole thing will collapse.
It's the same with an online business. The biggest problem you face is that when you're piecing the puzzle together by yourself, you won't know what that last 10% is. And you spend all your time looking for it. So, you spend 40 hours a week trying, failing, retrying - for years. And - eventually - you'll end up where I am today.
The Internet is already full of all the information you need on every topic you need to know about:
...and it's all free!
And you can always buy more information products on all of these - piecing it together, while trying to form your own strategy from all of the disjointed schools of thought.
As I've said, there's a big difference between information and education.
Collecting, evaluating, organizing, and consuming all of that information will take you YEARS (...there's a reason why they say that every overnight success was 10 years in the making)...
...just to get the same knowledge you'll receive from Course Builder's Laboratory...
...WITHOUT the support of a coach...
and without our guarantee of success (more on that in a moment).
Now, if you've got time, and you like a challenge, this can be a viable route... but many entrepreneurs don't have the luxury of that sort of time.
In fact, time is one of our scarcest resources.
(Not to mention that your monthly bills for hosting, auto-responders, and all the other things you're paying for really add up when you're measuring their costs in years!)
To reach the next level, we need to find ways to shortcut our progress and learn from others who've already achieved success. Let me show you that shortcut.
Total cost: $5,000 - $75,000
Time frame: 5-10 years
Real world business experience: Yes
Results guaranteed: No
This is also always an option. And it's the same option that a lot of us take. Every day.
You can very easily just continue doing as you've been doing and keep achieving the same degree of success you've been enjoying for the past few years.
Time will continue to pass, you'll still pick up on the odd tactic and strategy here and there. You'll still piece the puzzle together, slowly.
But your dream of freedom, success, and flexibility will still be where it is today: out of reach with no clear, systematic path to achieving it.
Total cost: Opportunity lost
Time frame: Forever (until you die)
Real world business experience: No
Results guaranteed: No
So, those are your options. And every one of them is a legitimate path that will lead you somewhere.
As you'll notice with each of them, they're expensive, time-consuming, and results aren't guaranteed...
You see, as expensive, long and challenging as those paths might be, they can still lead to success.
After all, those options HAVE worked for some people in the past - including myself. And in those scenarios, where the desired outcomes were achieved, you can bet they were worth it!
People routinely spend $84,000 (or more) on MBAs, law degrees, medical school, and any number of other things, in hopes that it will allow them to live a life of flexibility, freedom, and impact...
...and when they succeed, they happily say that it was worth every penny.
Think about it...
If you spent that kind of time and money, and were able to replace your income, leave your grinding 9-to-5 job, and stop working for that boss you hate, would it have been worth it?
Of course it would!
If you spent that kind of time and money, and were able to break out and start living your dream life, would it have been worth it? Again, the answer is obviously yes.
And that's why those options persist... it's the hope that they'll deliver.
Well, what if I told you that you could achieve the same outcomes, in a MUCH shorter timeframe, with an actual guarantee that you'll succeed?
Well, you can... and it'll cost a lot less than you probably think...
That's right, you can get started today for only $187.
And then another 11 monthly payments of $187.
(That's only $6.14 a day!)
I want this course to be accessible to anyone and everyone who wants to change their lives for the better. For anyone who wants to create impact, freedom, and wealth for themselves, through their own enterprise and hard work.
For the cost of two lattes a day, and your commitment to working with your dedicated Course Building Coach, you can change your life. You can change your family's life. And the lives of all the people you'll touch with your new online business.
Or you can save $247 by paying up-front for the entire course.
But the most interesting part is...
We're the ONLY online business education company (that I know of) that puts our money where our mouth is when it comes to our students' successes; we believe that if you succeed, we succeed.
And that's why we don't have just one guarantee. We have two.
Neither of them is the typical sneaky "kick the tires, check it out, you'll be satisfied - we promise!" style of guarantee. (You know the kind. The type where the product owner is hoping you purchase and forget long enough for the time window to pass).
Our guarantees are different. We stand behind our product 100% because we know it works when you take action.
Now before I explain the details of our guarantees, please remember that you DO NOT have to choose one or the other.
You will automatically be protected by BOTH guarantees, should you decide to join us today.
So, with that out of the way, let's get started with our first guarantee:
This guarantee will let you try out the entire Course Builder's Laboratory - 100% risk free.
Once you join, you will first be set up with your dedicated Course Building Coach. They will help you build your action plan for your first pilot course, and then you can begin taking immediate action toward achieving the outcomes you desire and deserve.
Watch the lessons, download the worksheets, and do the work to build your business success.
Try it for 30 days, and if you don't absolute LOVE the course, just let your Course Building Coach know that you're not satisfied. Within 24 hours, we will promptly and politely give you back every last penny of your money.
Immediately. With no questions asked.
In fact, we'll even take the hit on the credit card processing fees, because that's the honest thing to do.
This is the most risk-free guarantee you'll come across.
It will allow you to get started (for only $187 today) and make an informed decision about whether the Course Builder's Laboratory is right for you.
Just one simple condition: you must actually TRY the course by submitting the homework for the first module, which you should be able to do within the first few days of signing up.
I include this condition because I know this material works. Only by actually test driving the material and interacting with our world-class educational support will you experience the accelerated results I promise you.
This first guarantee takes away any risk involved in wanting to poke around the inside of the course, and see for yourself what you're getting before you're fully committed.
But after you've seen that the course is all we say it is, you're still going to want RESULTS... and that's where our second guarantee comes into play.
Now, if you're at all familiar with me (and my work), you know that I don't like making big long sales pitches, or being overly "salesy."
I always aim to present the information as clearly as possible, so you can make the right decision for you.
So, I'm going to lay this out for you in detail, because I want you to see that there's no way for me to weasel out of this guarantee after you make your decision.
Here it is...
If you join the Course Builder's Laboratory, follow the proven step-by-step process, complete your initial plan as part of module one (which your Coach will approve before you begin to execute), implement this plan, and reach out to your dedicated Course Building Coach when you need help, then I personally guarantee that you will achieve these 3 outcomes within 60 days:
I guarantee these outcomes, EVEN IF:
Now, if - for whatever reason - you don't achieve all 3 of those outcomes, we will personally get on the phone with you - within 7 days of your launch - to assess your business situation and see what needs to be changed.
Once we have identified the problem, we will help you immediately to get back on track to make sure you achieve all 3 outcomes.
And we will not stop until you do.
You will receive as much support as you need until you earn US $2,000 from your product launch. We will support you for years if that's what it takes. Though, in my experience, it won't take you more than 60 days.
I also believe in being as transparent as possible with my guarantees.
If you have not achieved the outcomes I'm promising you, you will speak with either myself or one of my most experienced Course Building Coaches.
I make every effort to personally make every single one of these calls (the vast majority of these calls are with me directly), but in some circumstances I will simply not be available.
I value the speed and reliability of our support above everything else. What's important is you get the right advice to "course correct" as quickly as possible, not that you get that advice directly from me.
If you feel the need to speak with me is more important than getting the right advice fast, just tell your Course Building Coach and we'll schedule our call as soon as possible.
I love making this guarantee for two reasons:
First, it's a public statement that your success is tied to our success, which I am obliged to stand by. And that's something I am happy to follow through on because I really believe such a partnership is best for both of us.
And second, it's the guarantee everyone who sells a course online *should* make, but one that is sadly absent from the market place. Which only makes me more proud to be able to make it to you today.
This is really just putting my money where my mouth is when I say that you will have all the support and commitment you need from a proven partner, who will walk with you side-by-side towards your dream of freedom, wealth, and making a lasting impact on the lives of others.
This guarantee has been specifically designed to make sure the committed action taker - the one who decides to invest in reaching their goals - actually achieves the outcomes they deserve.
Without question.
While it's bold, I feel comfortable making it, because I have tested the entire course from beginning to end with many students - most of whom started with no idea about what sort of online business they wanted to create!
There's no "results not guaranteed" or "results not typical" fine print to this guarantee. Results are guaranteed. And I mean that. Now that we've covered the guarantees, let's get to the most exciting part!
First, I want you to stop and really think about the guarantee I just made to you.
Just for 10 seconds, take a break and think about it in more detail, because sometimes we let opportunities pass us by, without truly realizing the impact they could have had in our lives.
What I am guaranteeing is that - at a minimum - you will earn $2,000 from your first pilot program, within 60 days.
Meaning, that is the lowest possible entry point of success I am guaranteeing.
If you are truly committed and put in the hard work, you can achieve much more exciting results, like some of our other students:
"The hard numbers on the table is $20,000 from I think it was twenty-one people over a five month period."
-Colin Gautrey, Influence Strategist
"My first group was six women, each paid $527 a piece for a six week program."
-Kathleen Tozier, SheWiseRevolution
"We now have 12 people enrolled at $2,000 a month, you can do that quick math."
Gini Dietrich, SpinSucks.com
Of course, I need to be responsible and say that your results may vary.
But even if they do vary, your minimum outcome is $2,000.
Guaranteed.
And I've only been talking about the next 60 days!
Once you've launched your pilot project, the real magic can start to happen. :-)
At that point you will be experienced with our process. You will understand what it takes to achieve online business success. You will have launched your first program and your business will have a profitable asset that can be used to generate on-going, future recurring revenue.
Then you can start designing your dream life, whether that's running a multi-million dollar online education empire, with multiple courses and coaches (just as I've done), or whether it's running a small number of courses a handful of times a year with a single assistant, to earn multiple 6 figures a year.
Whatever kind of online business you want, it will start to become possible after the next 60 days. Now, let's pause here for a moment and consider what numbers are doable once you launch your first online course - or even multiple courses.
The calculator below shows you one possible scenario, with conservative assumptions. Go ahead and tweak and change the numbers to match your ambitions:
These numbers show that launching your first online pilot program is just the beginning.
Afterwards, there are many levers you can pull to grow multiple revenue streams.
All while doing what you truly love and creating a lasting positive impact on tens, hundreds, or even thousands of lives around the world with your work.
I need to be up front with you.
There is a simple reason why most online information sellers don't provide the same level of support we do: it's extremely expensive.
You have to pay the salaries (and provide training) for enough coaches to support all of your students, and that cuts deeply into a business's bottom line; it means less profit into their bank account, and that doesn't sit well with some online entrepreneurs. Which makes sense; after all, most people get into business to earn money!
There's no arguing that it's more profitable in the short term to sell information for high ticket prices and leave the success of students up to chance... but as you know by now, I just don't agree with this approach to business, because I believe you should *always* play for the long term.
When you leave a student's success to chance, that means any student who is not successful won't likely come back in future to buy more of your courses.
This makes your business less sustainable because you're not retaining your customers for as long as possible.
When our students take action and join our courses, we provide as much support to them as they need to succeed.
And we're always finding new ways to support our students, which means a higher demand on our support team for every student who comes on board.
That's been the trend in my business, with ALL of our courses.
And that's why I'd urge you to make a decision now to lock the best price in for yourself - if you feel running a successful online business is something you are committed to.
The next time this opportunity comes around, it may be close to a year from now...
...and one year from now, where will you be in your life?
Will you still be wondering about the best place to get started with your online business? What piece of the puzzle to focus on first?
Will you still be feeling constrained with not enough time?
Not enough money? Not enough options to accomplish your goals in life?
Will you still be on the "information product merry-go-round"? Justifying how you're spending your time and money on "more courses", with nothing to show for it?
What if you could leave all that behind?
What if there was a different way to complete the puzzle of creating an online business?
And we're always finding new ways to support our students, which means a higher demand on our support team for every student who comes on board.
Imagine a Monday morning 12 months from now...
You wake up and start your day by opening your email. After taking care of a few urgent items that have floated to the top of your inbox, you get down to the important business at hand: launching the pilot program for your next online course.
You're in the closing stages of the launch, yet you're finishing the project with a calm confidence because you know the course will be a success.
You know, because you've done the market research, causing you to iterate twice from the original concept you started with. You're reassured by the fact that select members of your audience have eagerly paid - up front - to be the first people to co-create the product with you.
You bring up the course outline again to check over a few things, smiling as you notice the way the program has finally been structured. You're reminded of the testing you did to discover the right topics to cover, so you could guarantee that your students would achieve maximum success.
Just then, your computer pings as another email comes in.
You open it to see it's from your dedicated Course Building Coach, with a message on how to approach joint venture partners - a topic you raised the day before when you realized you needed to accelerate your sales.
You smile, as you see the proven strategies they've outlined for you, with recommended steps on how to find partners and the best ways to approach them.
You then realize that you'd forgotten to check your sales report.
You quickly open a tab on your web browser and log in to your sales software to see 36 sales had come in over the weekend from your existing course. These were all automatically sold and delivered to your new students through the web, without you lifting a finger.
This is what happens when you have a proven, reliable and effective roadmap to building an online business. You can focus on the big-picture items that actually move the needle - not on trying to sort all of the individual pieces of the puzzle together so you can make sense of it all.
When you're stuck, you have an experienced and successful coach who is ready to direct you with targeted advice within 24 hours. And when you take action, you know it's on ideas that can generate a massive impact.
You're not worrying about whether you have a "worthwhile" business idea, because you know exactly how to get successful product ideas - straight from your audience. You're not worrying about whether or not your marketing is effective. You're not wondering about where to start on your next project. And you certainly aren't trying to figure how to setup a blog or website!
Look, if you're interested in starting and growing an online business, and you know that creating online courses can make a real positive difference in your life, your family's life, and the life of others you'll impact, now is the time to make a decision.
If you're ready to make a decision, all you need to do is click the button below to join us and start building your Global Course Empire today.
Once you click the button below and join the program, your first step will be to schedule a welcome call with someone on my team.
You'll have a quick chat about your unique business situation and your specific field, and find out whether you're a seasoned veteran, completely inexperienced, or somewhere in between. Based on that discussion, you will be assigned the dedicated Course Building Coach who can best support you to achieve success.
From there, you'll dive into the first lesson of Module 1. One of the first things you'll do is create your personal timeline to launch your $2,000-pilot course within 60 days.
So now, it's decision time...
Now look, a hard sales pitch really isn't my style.
I'm not trying to sell you or to convince you to join the program. I'm already successful, and I know that hundreds of people WILL join this program, whether you buy or not.
Which means that I'm already fulfilling my ambitions, and the impact I care about.
So as you decide whether or not to enroll in the Course Builder's Laboratory, I want you to just think about...
...YOU.
The decision you're about to make is a decision for yourself, your future, your family, and the people who are going to thank you when you help them.
Think about your goals and what you want to make of your life. Think about the kind of lifestyle and security you want to provide your family. Think of the vision and mission you have for yourself - really think about the things you care about.
Which decision will bring you closer to your goals?
Watch this video about how others made that decision, and how it changed their lives:
We've covered a lot of ground so far. To recap, here's what you'll get:
You're about to make a big decision.
Joining the Course Builder's Laboratory is a significant investment... not just in terms of the money (which is pretty trivial, considering what is on offer here), but also of your time, energy, and attention.
I want you to make the decision that's best for YOU, which is why I've compiled this list of the most frequently asked questions from the thousands of people who've reached out to us. I hope you'll find the answers you need to make an informed decision.
Nothing is perfect for everybody. These questions address whether the Course Builder's Laboratory fits your market, style, and circumstances.
Sometimes we get in the way of our own success. Here are the most common questions we've received about mindset and self-doubts.
These questions address the nuts and bolts of the Course Builder's Laboratory.
Look at you, you've made it this far!
That's how I know you're really seriously thinking about joining the Course Builder's Laboratory. I understand that you want to get as much information and feedback as you can before jumping in.
You've gotten an overview of the course, seen what's inside the modules, learned a little bit about your possible Course Building Coach, and read our unprecedented guarantee.
Now I'd like you to see what our graduates have to say about the program, because it's one thing for me to say it's great but it's another to have students say it:
"I have 8 students enrolled into my course, with no promotion, just under the radar!"
-Maria Liu, Love Success Mentor
"The hard numbers on the table is $20,000 from I think it 21 people over a five month period."
-Colin Gautrey, Influence Strategist
"When I made the first offering I wanted a dozen people just to test it, and I got 42, without really trying."
-Edward Vilga, Yoga & Creative Guru
"My first group was six women, each paid $527 apiece for a six week program."
-Kathleen Tozier, SheWiseRevolution
"I had a very small list, and when I launched the pilot, there were 16 people in it!"
-Jerome Stone, Nursing Zen
"I priced the course at $500. That's where I thought the blow back was going to be. There was no price resistance at all."
-Joan Stewart, The Publicity Hound
"I had some pretty amazing results, and the best part is that it's only been a couple of weeks, I'm launching a product this week and I haven't even officially made the announcement and I already have paying customers!"
-Rick Carlino, DataMelon
"We now have 12 people enrolled at $2,000 a month, you can do that quick math... it's a pretty good return on investment!"
-Gini Dietrich, SpinSucks.com
"I used Danny's process to sell a training course pilot, and I sold out all 50 spots. It was $3,850 in four days."
-Laura Leigh Clarke, Prosperity QM
"I applied the Course Building methodology, and was able to launch almost overnight. It was amazing!"
-Brian Klotzman, OrganizedPrepper.com
"One of the most important things I learned was how to price my course much higher than I originally would have done, and now I'm busy building my own business."
-Orlena Kerek, Pediatrician
"Danny showed me what to do, and following his strategy, I brought in over $5,000 in 24 hours... before building a product! This funded the product's development and validated demand... amazing!"
-Nathan Liao, CMA Coach
Of course, each person's results are different... but your minimum results are guaranteed.
Look, you've heard my offer and I don't want to belabor the point.
I've expressed the value of the Course Builder's Laboratory as clearly as I can and hope you've seen the positive impact it can have on your life.
And I hope you feel like you can trust me to guide you through this new adventure you're about to take. I've spent a huge amount of my own time and money developing the strategies and processes you'll learn in the course.
I've explained to you exactly what will happen when you decide to join.
I also hope you remember that you have not one, but TWO guarantees to ensure that your investment is risk-free and that you will achieve the outcomes you desire.
If you're still wondering about this decision, I want you to consider that you're at a crossroads right now.
One of those roads will take you down the path I've just laid out for you - a life of freedom, flexibility and stability, as you positively impact hundreds of people around the world.
Or you can just stay on the road that you're on now, and continue to search for the elusive answer to achieving online success. You can continue to struggle with the constant barrage of every day frustrations that endlessly pull you back from achieving your dreams.
The decision you make here today won't just impact where you'll be tomorrow, or 60 days from now. It will impact where you'll be for the rest of your life.
So many of us leave our trajectory through life up to chance. We don't seize control during those small, critical moments and tweak our destiny for the better by just a few degrees.
A few degrees might not seem like much, but it's important to realize that small changes in your life's trajectory compound over time, producing massive differences in results.
If you are skiing at the top of a mountain and you decide to change your descent path by 5 degrees when you first step off the chair lift, you'll end up at a very different place when you reach the bottom of the mountain.
You might even end up on the other side of the mountain.
What possibilities will be in front of you when you reach that new destination?
Listen: in the grand scheme of things, earning $2,000 from your first product launch is not a lot of money. But it does mean you'll be successful, experienced and on a proven path to online business success.
And that's just in 60 days. What kind of impact will that adjustment have on your life 12 months from now?
What side of the mountain will you be on?
What possibilities will await you there?
If you truly believe a successful online business is what you want from life, I hope you'll join us in the Course Builder's Laboratory. Go ahead and do what you know is right.
To your future success and freedom,
Danny Iny
Best-Selling Author of Teach and Grow Rich
Creator of the Course Builder's Laboratory
Yes, I'm In!
Yes, I'm In!